Senior Manager, Product Marketing

Job Summary

A company is looking for a Senior Manager, Product Marketing & Customer Lifecycle.

Key Responsibilities

• Develop go-to-market strategies and campaigns for B2C and B2B initiatives
• Design and implement lifecycle marketing programs to enhance user engagement and retention
• Conduct market intelligence analysis to inform strategy and optimize marketing efforts

Required Qualifications

• 6-8+ years of experience in product marketing and/or lifecycle marketing
• Proven success in launching new products or building new categories
• Experience in the cybersecurity field or community platforms is preferred
• Strong analytical skills with a focus on data-driven decision-making
• Ability to lead collaboratively and manage ambiguity in a fast-paced environment