Senior Manager, Promo Effectiveness

Job Summary

Acting as a key business partner, the full-time Senior Manager, Promo Effectiveness will lead the strategic development and execution of optimized trade spending across brands and channels, focusing on driving consumer penetration and category profit pool growth in a remote environment.

Key responsibilities

• Lead post-event promo analytics and develop Account Playbooks for strategic accounts to enhance trade promotion effectiveness
• Collaborate with the RGM Director to develop national promotional guidelines and go-to-market strategies
• Manage and maintain analytical systems and tools while acting as the RGM Promo Tool Suite expert to train the organization

Required qualifications

• 5-8 years of experience in CPG with relevant expertise in RGM, Category Management, and/or Sales Planning
• Strong understanding of syndicated data sources and their application to promotional analytics
• Bachelor's degree required; MBA is a plus
• Proficiency in Microsoft Excel and PowerPoint, with advanced analytical and modeling skills
• Experience with TPO platforms and analytical techniques, including Tableau and Power BI