Senior Manager, Research Insights
Job Summary
Leading audience research and advertising effectiveness initiatives, the full-time Senior Manager, Research Insights will analyze data to uncover audience behaviors, support advertising sales, and own campaign measurement studies in a remote environment.
Key Responsibilities
- Lead audience research and insights to analyze behaviors, preferences, and trends
- Support advertising sales by collaborating on RFPs, pitches, and sales collateral
- Own advertising effectiveness by managing brand lift studies from design to reporting
Required Qualifications
- 7+ years of experience in audience research, advertising research, or related fields
- Strong knowledge of quantitative research, survey design, and audience measurement methodologies
- Experience with syndicated audience research platforms such as MRI-Simmons or Comscore
- Proven ability to translate complex research into actionable insights and narratives
- Familiarity with research and analytics platforms like Tableau, SQL, or similar tools
Complete Job Description
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