Senior Manager, Retention

Job Summary

Owning the end-to-end customer relationship, the remote Senior Manager, Retention will manage personalized messaging across various channels, optimize automated lifecycle flows, and implement AI-driven testing strategies to enhance customer engagement in a full-time capacity.

Key responsibilities

• Oversee 1:1 personalization across email, SMS, and direct mail channels
• Manage automated lifecycle flows including welcome, post-purchase, and winback campaigns
• Lead an offshore production team to develop and maintain an automated messaging system

Required qualifications

• 5-8+ years of experience in lifecycle, retention, or CRM at a consumer subscription brand
• Proven experience managing both automated flows and one-off campaigns
• Hands-on experience with testing roadmaps and reporting on incremental impact
• Experience implementing personalization or data enrichment tools
• Familiarity with AI applications in marketing strategies