Senior Manager, Shopper Insights

Job Summary

A company is looking for a Senior Manager, Shopper Insights.

Key Responsibilities

• Lead development of strategic insights on shopper engagement across various retail channels
• Partner with teams to create retailer-specific shopper narratives and identify growth opportunities
• Manage custom research initiatives and integrate data sources to enhance understanding of shopper behavior

Qualifications Required

• Bachelor's degree in Marketing, Business, Behavioral Science, Statistics, or related field preferred
• 5+ years of experience in shopper insights, consumer insights, or category management
• Strong expertise in qualitative and quantitative research methods
• Proven ability to translate data into actionable insights affecting commercial results
• Experience collaborating with major U.S. retailers across various channels