Senior Manager, Social Marketing

Job Summary

Leading the organic brand presence, the full-time Senior Manager, Social Marketing will develop and execute strategies across social media, partnerships, and content distribution to enhance BetterHelp's relevance and community engagement in a remote work environment.

Key responsibilities

• Own and define BetterHelp's organic brand and distribution strategy across various channels
• Build an audience-first distribution model to identify optimal content consumption and sharing practices
• Lead the organic social strategy, establishing clear roles for platforms like Instagram, TikTok, YouTube, and LinkedIn

Required qualifications

• Extensive experience in brand marketing and content distribution strategy
• Proven track record of developing audience-focused marketing strategies
• Strong understanding of social media platforms and their unique content requirements
• Experience managing teams and mentoring staff in a marketing context
• Ability to create and implement measurement frameworks for assessing brand impact