Senior Manager, Social Media

Job Summary

A company is looking for a Senior Manager, Social Media (Paid/Performance-Based Media) in Clinical Research.

Key Responsibilities

• Lead paid media strategy and execution for patient recruitment across clinical trial protocols
• Optimize campaign performance and manage budget pacing across various platforms
• Collaborate with cross-functional teams to enhance conversion tracking and ensure compliance with advertising regulations

Required Qualifications

• Bachelor's degree required; marketing or communications preferred
• 7+ years of experience in managing paid media campaigns across multiple platforms
• Experience in clinical research patient recruitment is preferred
• Proven success in driving performance outcomes tied to downstream conversions
• Strong understanding of HIPAA-compliant advertising and healthcare marketing regulations