Senior Manager, Social Media

Job Summary

A company is looking for a Senior Manager, Social Media (Paid/Performance-Based Media).

Key Responsibilities

• Own paid media strategy, execution, and optimization across clinical trial protocols and site locations
• Drive qualified patient acquisition by optimizing campaigns toward downstream conversion events
• Collaborate with cross-functional teams to implement enhanced conversion tracking and accurate attribution

Required Qualifications

• Bachelor's degree required; marketing or related field preferred
• 7+ years of experience in managing and scaling paid media campaigns
• Clinical research patient recruitment experience preferred
• Proven success in driving performance outcomes tied to downstream conversions
• Strong understanding of HIPAA-compliant advertising and healthcare marketing regulations required