Senior Manager Trade Promotion Strategy

Job Summary

A company is looking for a Senior Manager of Trade Promotion Strategy for the Grocery sector.

Key Responsibilities

• Develop national and channel-level promotion strategies and guidelines to achieve enterprise value creation objectives
• Lead the integration and change management of a Generative AI-driven trade promotion optimization tool for maximizing ROI
• Oversee collaboration with Sales teams and other functions to build and review optimized annual promotion plans

Required Qualifications

• BA/BS in Finance, Economics, Marketing, Business Administration, or equivalent; Master's degree preferred
• 7+ years of business experience, with 3+ years in FMCG trade strategy or trade analytics roles preferred
• Experience in Sales, Finance, Marketing, or analytical functions is ideal
• Strong technical understanding of tools such as Excel, Tableau, and AI-driven applications
• People management experience is required