Senior Manager, Web Strategy

Job Summary

A company is looking for a Senior Manager of Web Strategy & Optimization (CRO).

Key Responsibilities

• Lead and execute a comprehensive web strategy that improves user engagement, increases conversion rates, and drives measurable revenue impact
• Drive a structured CRO program, maintaining a robust testing roadmap and delivering measurable improvements
• Align web initiatives with marketing, product, and revenue goals through close cross-functional collaboration

Qualifications

• 6+ years of experience in CRO or web strategy; 2+ years in a leadership role
• Deep understanding of how websites contribute to funnel performance, customer engagement, and revenue growth
• Proven track record of running structured CRO and personalization programs at scale
• Familiarity with web analytics (GA4), experimentation tools (e.g., Optimizely, VWO), and content management systems
• B2B SaaS experience strongly preferred