Senior Manager, Web Strategy

Job Summary

Owning and evolving Employ's web presence, the full-time Senior Manager, Web Strategy will lead the strategy, performance, and optimization of multiple web domains, ensuring effective engagement and conversion for buyers in a remote work environment.

Key responsibilities

• Own the vision and roadmap for web domains, aligning strategy with business goals and buyer journeys
• Drive data-driven conversion rate optimization across landing pages and key conversion paths
• Develop and execute SEO and GEO strategies to enhance organic growth and visibility

Required qualifications

• 7+ years of experience in web strategy or digital experience roles within B2B SaaS or tech
• Proven track record of managing a website or web program end-to-end, including optimization
• Strong expertise in conversion rate optimization through testing and user behavior insights
• Deep understanding of SEO fundamentals and emerging trends like AI-driven search
• Experience managing teams and external agencies in digital marketing initiatives