Senior Manager, Website Optimization

Job Summary

Leading digital experience initiatives, the full-time Senior Manager, Website Optimization will manage web content strategy, optimize user journeys, and drive conversion efforts remotely, acting as a strategic partner to cross-functional teams.

Key Responsibilities

• Manage the end-to-end web content strategy, ensuring alignment with brand voice and customer personas
• Lead the mapping of user journeys and optimize website architecture for improved user experience and discoverability
• Oversee A/B testing and website performance reporting, applying data insights to enhance digital experiences

Required Qualifications

• 7+ years of experience in web strategy, digital marketing, or content marketing, with agency management experience
• Proven expertise in SaaS or data technology sectors, with the ability to simplify complex concepts for web users
• Experience with CMS systems such as WordPress VIP or similar platforms
• Strong analytical skills to interpret performance data and inform creative decisions
• Familiarity with AI tools to enhance strategic and creative processes