Senior Managing Director, Marketing

Job Summary

Leading the paid media team, the full-time Senior Managing Director, Marketing will establish and scale customer acquisition strategies while managing a budget exceeding $13 million to achieve organizational goals in advocacy, branding, and fundraising in a virtual environment.

Key responsibilities:

• Develop, execute, and analyze paid media and performance marketing programs across various channels, driving donor acquisition and retention
• Direct planning and reporting on paid advertising performance, including the development of attribution models to assess advertising effectiveness
• Set strategic vision for multi-year supporter growth and retention strategies, while managing budget planning for digital, TV, and audio programs

Required qualifications:

• Bachelor's degree in business, marketing, or a related field; MBA preferred
• Minimum of ten years of experience in digital marketing and media acquisition
• Management experience with leadership responsibilities in strategy development and execution
• Experience working with third-party advertising and analytics partners
• Proven ability to manage large budgets and achieve fiscal accountability