Senior Marketing Activation Manager

Job Summary

A company is looking for a Senior Manager, Marketing Activation.

Key Responsibilities

• Partner with campaign teams to refine strategies for multi-channel marketing programs
• Translate campaign objectives into detailed technical execution plans for targeting and performance tracking
• Oversee configuration of marketing systems to ensure accurate data flow and compliance

Requirements

• Bachelor's degree in Marketing, IT, Business, or related field (or equivalent experience)
• 10+ years in digital marketing, marketing operations, or technical project management
• 5+ years working with marketing technology platforms (e.g., Salesforce CRM, Marketo/Pardot)
• Proven experience developing technical marketing solutions and understanding data flows
• Strong background in B2B marketing and revenue-driven strategy