Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst.

Key Responsibilities:

• Research and analyze data to recommend new products and services to target audiences and generate business development opportunities
• Evaluate and report on emerging trends in the online and higher-education industry and execute digital strategies based on analysis
• Create reports and present data analysis results to senior management with recommendations and potential impact

Required Qualifications:

• Bachelor's degree in Business Administration, Mathematics, or equivalent combination of education and experience
• 2-4+ years of experience in digital marketing and web analytics platforms
• Experience working at an agency and in higher education is a plus
• Knowledge of data visualization, conversion rate optimization, and website best practices
• Ability to work independently and in a fast-paced environment with changing priorities