Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst to enhance its analytics capabilities.

Key Responsibilities:

• Conduct end-to-end reviews of client analytics stacks to ensure accurate data capture
• Create client reports and develop user-friendly, real-time dashboards that connect SEO/content performance to business goals
• Implement and refine multi-touch attribution models to measure the impact of services on client revenue and conversions

Qualifications:

• University degree (Master's preferred) in marketing, statistics, computer science, economics, or a related field
• 5+ years of progressive experience in digital marketing analytics, focusing on SEO/content strategies
• Proficient with Google Analytics (including GA4), Google Tag Manager, and other analytics platforms
• Experience with BI/visualization tools (e.g., Looker Studio, Power BI, Tableau)
• Solid understanding of SEO metrics and content marketing ROI