Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst, Consumer Promotion Strategy.

Key Responsibilities

• Analyze consumer cohort trends to identify opportunities for engagement and retention
• Develop data-driven promotional and pricing strategies tailored to specific lifecycle stages
• Monitor and evaluate campaign performance, identifying key drivers and suggesting testing structures to enhance effectiveness

Qualifications

• Bachelor's degree or equivalent work experience
• 3+ years in finance, business operations, growth marketing, marketing analytics, or business analytics
• Proficient in SQL with experience analyzing large datasets and developing performance-focused models
• Advanced Excel skills, including use of complex functions and modeling techniques
• Experience working with CRM tools, ESPs, and marketing data platforms