Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst.

Key Responsibilities

• Design, build, and maintain analytics tools to monitor marketing campaign performance and ROI
• Develop user-friendly data visualization tools and collaborate with the data team to identify new data sources
• Analyze web and campaign performance to provide insights and recommendations for customer acquisition improvements

Required Qualifications

• Bachelor's degree or equivalent in Analytics, Engineering, or a related field
• 3 years of experience in business intelligence and analysis for the marketing domain
• Experience with Google Analytics/Tag Manager, Google Data Studio, HubSpot, Tableau, and Microsoft Office
• Proficiency in SQL querying and data manipulation using Python
• Familiarity with various statistical techniques, including logistic regression