Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst.

Key Responsibilities

• Design and implement attribution models to measure marketing channel contributions to patient acquisition and retention
• Develop methodologies for incrementality testing and improve ROI modeling in collaboration with Finance
• Translate attribution insights into actionable strategies for marketing spend and channel optimization

Required Qualifications

• Bachelor's degree in Data Science, Marketing Analytics, Health Informatics, Statistics, or Engineering
• 4-7 years of experience in marketing analytics or data science, preferably in healthcare
• Expertise in developing and maintaining marketing attribution models
• Experience in aligning marketing KPIs with business outcomes in a regulated environment
• Proven ability to manage multiple projects and priorities in a dynamic setting