Senior Marketing Analyst

Job Summary

A company is looking for a Senior Analyst, Marketing Analytics.

Key Responsibilities

• Build a comprehensive understanding of customer journeys and analyze customer churn
• Make data-driven strategy recommendations for customer acquisition and retention
• Manage multiple complex projects and collaborate with the Data Analytics team to enhance reporting

Required Qualifications

• 5+ years of experience in Marketing Analytics or related fields
• 3+ years of experience in business intelligence or data analytics roles
• Advanced technical skills in SQL, R, and database management, preferably with Snowflake
• Proficiency in statistical analysis, predictive modeling, and revenue forecasting
• Deep knowledge of marketing metrics, campaign performance analysis, and customer behavior