Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst to optimize marketing performance and ROI across various channels.

Key Responsibilities

• Build and maintain end-to-end funnel analysis, connecting website engagement and campaign performance
• Own performance marketing and web analytics, identifying high-performing pages and conversion drop-offs
• Develop and maintain dashboards and reporting to show performance and ROI across channels and segments

Required Qualifications

• 5+ years of experience in marketing analytics or a similar role in a B2B SaaS environment
• Hands-on experience with SQL and BI tools, plus marketing attribution tools
• Deep understanding of performance marketing and web funnels
• Solid understanding of marketing and sales funnel metrics and pipeline
• Proactive and comfortable owning work end-to-end in a fast-paced environment