Senior Marketing Analyst

Job Summary

A company is looking for a Senior Analyst, Marketing Analytics & Insights to join their Marketing Operations team.

Key Responsibilities

• Analyze digital marketing performance across multiple channels and conduct ad-hoc analyses to evaluate effectiveness
• Maintain data visualization dashboards and streamline reporting processes to track key metrics and KPIs
• Collaborate with cross-functional teams to implement tracking mechanisms and optimize budget allocation

Required Qualifications

• 5+ years of B2B experience in marketing analytics, marketing operations, or a related performance marketing role
• Proficient in SQL and experienced with tools like Excel, Google Sheets, Tableau, or other BI/reporting platforms
• Proven track record of using data to drive improvements in marketing performance
• Experience with forecasting, budget modeling, and media effectiveness analysis
• Highly organized, curious, and proactive in a fast-paced environment