Senior Marketing Analyst

Job Summary

Senior Marketing Analyst, this full-time remote position involves driving data-driven solutions to optimize marketing investments and deliver insights through Marketing Mix models.

Key Responsibilities

• Evaluate marketing effectiveness through the development and analysis of Marketing Mix models
• Collaborate on day-to-day marketing analytics activities, including data delivery and insight interpretation
• Design scalable marketing data pipelines and support executive engagement with actionable recommendations

Required Qualifications

• 3-5 years of analytics experience with a focus on data analysis and insight delivery
• Expertise in Marketing Mix Modeling and regression/time series models
• Experience in paid media marketing or analytics, preferably with programmatic and/or paid social
• Proficiency in SQL and R and/or Python for data manipulation and analysis
• Strong collaborative mindset with experience working in cross-functional teams