Senior Marketing Analyst

Job Summary

Supporting the execution of the Card Application marketing strategy, the full-time Senior Marketing Analyst will optimize application funnel performance for Small Business Card Members by analyzing customer behavior and recommending improvements in a hybrid work environment.

Key responsibilities

• Execute a test-and-learn roadmap, including A/B tests and journey enhancements, in collaboration with Product and Analytics teams
• Track and report on key performance metrics, providing insights on application starts, submissions, conversion rates, and drop-off points
• Partner cross-functionally with Product and Tech to support the delivery of application enhancements and new features

Required qualifications

• 2+ years of experience in marketing, digital marketing, analytics, or related fields
• Analytical mindset with the ability to interpret data and translate findings into actionable insights
• Strong organizational, collaboration, and project management skills
• Detail-oriented with a focus on executional excellence and accuracy