Senior Marketing Analyst

Job Summary

Leading high-impact analysis, the fully remote Senior Marketing Analyst will connect marketing efforts to business outcomes, influencing strategy and driving measurable results over a 6-month contract with potential for extension.

Key Responsibilities

• Leading strategic analysis of marketing programs, channels, and campaigns to assess effectiveness across the customer journey
• Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
• Partnering with cross-functional teams to build integrated measurement frameworks and guide strategic planning

Required Qualifications

• Bachelor's or MBA in business, analytics, or a quantitative field with 6-10 years in marketing, business analytics, or strategy
• Deep expertise in global B2B SaaS or enterprise tech marketing, including funnel dynamics and demand generation strategies
• Proven track record of using data to influence senior stakeholders and drive business outcomes
• Robust experience in cross-functional collaboration aligning marketing with sales goals and revenue targets
• Skilled in modern marketing/sales platforms such as Salesforce and web analytics