Senior Marketing Analyst

Job Summary

To support the marketing organization, the full-time Senior Marketing Analyst will analyze data, develop reports, and provide actionable insights for marketing leaders, focusing on paid search, organic search, and emerging Generative AI channels in a remote work environment.

Key responsibilities:

• Analyze data and build models to inform marketing decisions, including creating Tableau reports and writing SQL scripts
• Develop actionable recommendations for marketing leaders using descriptive and diagnostic analytics
• Measure and diagnose the performance of SEM, SEO, and Generative AI channels to guide budget allocation and channel strategy

Required qualifications:

• Bachelor's degree is required
• 5+ years of experience in data analysis or business intelligence, with a focus on marketing analytics
• 2+ years of experience in consulting or analytical operations
• Demonstrated experience with SEM, SEO, and Generative AI channels
• Proficiency in SQL and experience with BI tools such as Tableau