Senior Marketing Analyst

Job Summary

To support a growing software collaboration tools company, the freelance Senior Marketing Analyst will analyze trends in partner marketing activities, develop predictive models, and provide data visualization support, all while working remotely within the United States.

Key responsibilities

• Analyze Marketing's contribution to partner-sourced pipeline and drive pipeline predictability by collaborating with sales and channel teams
• Own the data model for Partner Marketing Documents, maintain KPIs, and build dashboards and reports to track marketing performance metrics
• Translate marketing data into actionable insights and collaborate with stakeholders to define KPIs that measure the success of partner marketing programs

Required qualifications

• 5-7 years of experience in Marketing Analytics, ideally in a partner environment
• Proficiency in tools such as SQL, Tableau, Salesforce, and data mining tools
• Experience with project management tools like Jira, Asana, or Confluence
• Strong organizational skills and ability to communicate effectively with leadership and high-level stakeholders
• Background in B2B and the tech industry