Senior Marketing Analyst

Job Summary

Partnering directly with Marketing leadership, the full-time Staff Marketing Analyst will own performance analytics across all channels, develop budget allocation strategies, and establish advanced measurement frameworks while working remotely.

Key responsibilities

• Architect budget allocation and channel mix strategies, taking ownership of data-driven narratives
• Serve as a subject matter expert in performance analytics and measurement frameworks, translating complex data into actionable growth strategies
• Create and maintain actionable dashboards and KPIs to ensure a reliable marketing analytics ecosystem

Required qualifications

• 8+ years of experience in marketing or growth analytics with a focus on influencing senior-level strategy
• Strong technical skills in SQL and experience with Python or R for advanced analysis
• Deep expertise in marketing measurement, including attribution methodologies and ROI modeling
• Experience in assessing performance across various marketing channels such as Paid, Direct Mail, and Partnerships
• Proven ability to translate complex analyses into clear insights for senior stakeholders