Senior Marketing Analyst

Job Summary

Experienced marketers will find a full-time salaried Senior Marketing Analyst opportunity focused on measuring and improving the performance of Niche's marketing engine across B2B and B2C domains, collaborating closely with marketing and growth teams in a remote work environment.

Key Responsibilities

• Build and maintain measurement frameworks for B2B marketing and pipeline analytics, defining key metrics and reporting structures
• Own registration and acquisition measurement for B2C growth, analyzing funnel performance and campaign attribution
• Act as a strategic partner to marketing leadership by providing actionable insights and recommendations based on data analysis

Required Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field; Master's degree is a plus
• 5+ years of experience in marketing analytics, growth analytics, or a closely related data function
• Hands-on experience with consumer acquisition data and marketing automation tools such as Marketo and Salesforce
• Proficiency in SQL and experience with data visualization platforms like Tableau or Looker
• Experience working in fast-paced, cross-functional environments with the ability to manage shifting priorities