Senior Marketing Analyst Lead

Job Summary

A company is looking for a Senior Marketing Analyst Lead to drive the digital member experience through strategic leadership and technical expertise.

Key Responsibilities

• Supervise and mentor a team of marketing analysts and personalization specialists
• Lead the strategy for audience orchestration using Adobe Real-Time CDP and oversee A/B testing with Adobe Target
• Drive acquisition and conversion strategies while leveraging analytics to optimize business growth

Qualifications

• Bachelor's Degree in Marketing, Data Science, Business, or related field (Master's preferred)
• 7+ years of experience in digital marketing, marketing operations, or data analytics
• 2+ years of experience in a leadership role managing teams and complex projects
• Deep expertise in Adobe Experience Cloud, including Adobe Real-Time CDP, Adobe Target, and Adobe Analytics
• Proven success in driving sales lift and conversion rate optimization across multiple products