Senior Marketing Analytics Analyst

Job Summary

A company is looking for a Marketing Analytics Analyst, Sr.

Key Responsibilities

• Create and validate data strategy for the marketing acquisition team
• Lead the development of dashboards, reports, and KPIs to track marketing performance
• Provide actionable insights to improve customer acquisition, retention, and engagement

Required Qualifications

• Bachelor's Degree or equivalent experience required; Master's preferred
• 5+ years in marketing analytics or a related role
• Proven experience with MS Excel, data visualization tools, and marketing platforms
• Expertise in digital media and direct-to-consumer marketing
• Experience with SEO, SEM, Display Ads, and social media advertising