Senior Marketing Analytics Analyst

Job Summary

To support a growing Data Analytics team, the full-time Senior Marketing Analytics Analyst will analyze large datasets to guide B2C marketing strategies, optimize customer acquisition and retention, and provide data-driven recommendations, all while working remotely with flexible hours.

Key responsibilities

• Build a comprehensive understanding of customer journeys from initial visit to purchase
• Analyze customer churn and drive strategies for acquisition and conversion optimization
• Make data-driven strategy recommendations related to customer activation, retention, and marketing attribution

Required qualifications

• 5+ years of experience in Marketing Analytics or related fields, with expertise in eCommerce software sales models
• 3+ years in business intelligence, data analytics, or data science roles
• Advanced technical skills in SQL, R, and database management, preferably with Snowflake experience
• Proficiency in statistical analysis and predictive modeling, with experience in revenue forecasting
• Deep knowledge of marketing metrics, KPIs, and customer behavior analysis