Senior Marketing Analytics Insights Director

Job Summary

A company is looking for a Senior Director in Marketing Analytics & Insights.

Key Responsibilities:

• Lead a global team in building an innovative roadmap and infusing data in decision making
• Provide data-informed analyses to leadership addressing business marketing performance & ROI
• Define and implement a sustainable analytics model that supports the marketing organization

Qualifications:

• 12 years' experience and a Master's degree or equivalent practical experience
• Experience with advanced analytics concepts including attribution models, ROI, LTV:CAC, and data storytelling
• Experience using database queries, spreadsheet models, web analytics tools, statistical analysis, and campaign management software tools
• Familiarity with marketing datasets: Salesforce, Adobe Analytics, Google Analytics, Marketo, or comparable systems
• Experience leading a large-scale global analytics organization efficiently and working cross functionally with the business