Senior Marketing Analytics Lead

Job Summary

A company is looking for a Senior Marketing Data & Analytics Lead.

Key Responsibilities

• Own marketing measurement end-to-end, including event taxonomy, tagging, and analytics platforms
• Build and maintain the marketing analytics foundation by modeling datasets and establishing a Single Source of Truth for core marketing KPIs
• Create and manage reporting and dashboards for performance monitoring and insights

Required Qualifications

• 4+ years in marketing operations, marketing analytics, or a similar role
• Strong SQL skills with experience in a data warehouse environment (BigQuery preferred)
• Hands-on experience with GA4, Google Tag Manager, and dashboarding tools like Tableau or Power BI
• Experience integrating marketing data with revenue data from payment gateways
• Ability to analyze attribution models and channel-level ROI