Senior Marketing Analytics Lead
Job Summary
To support a digital experience strategy, the full-time Senior Marketing Analytics & Insights Lead will establish measurement governance, develop executive insights, and optimize customer engagement while working remotely on a temporary basis for approximately seven months.
Key responsibilities
- Establish measurement governance, KPI frameworks, and reporting standards across digital experience and marketing initiatives
- Develop executive-ready performance insights and recommendations that support strategic decision-making
- Analyze customer behavior and performance trends across digital channels, CRM, personalization, and customer journeys
Required qualifications
- Bachelor's degree in marketing, business, analytics, statistics, or a related field
- 7+ years of experience in marketing analytics, digital analytics, or customer analytics
- Experience developing executive-level insights and translating data into actionable business recommendations
- Advanced proficiency with analytics and reporting platforms such as Adobe Analytics, Tableau, and Power BI
- Strong analytical skills with the ability to connect data across multiple sources
Complete Job Description
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