Senior Marketing Analytics Manager

Job Summary

A company is looking for a Senior Manager, Marketing Analytics to lead data efforts across user acquisition, lifecycle, monetization, and other publishing functions.

Key Responsibilities

• Lead analytics for all publishing functions, including user acquisition, CRM, ASO, ad monetization, and creative performance
• Develop and maintain data models and dashboards to provide actionable insights to stakeholders
• Act as a strategic advisor to publishing leadership on key decisions from campaign planning to game launch strategies

Required Qualifications

• 5-7 years of experience in marketing analytics, focusing on user acquisition and publishing analytics in the gaming industry
• Proficiency in data analysis tools and programming languages such as SQL, Python, or R
• High proficiency in statistical analysis and data visualization tools like Looker
• Deep understanding of digital marketing channels and performance metrics
• Experience in mentoring and guiding analysts