Senior Marketing Analytics Manager

Job Summary

A company is looking for a Senior Marketing Insights & Analytics Manager.

Key Responsibilities

• Build and maintain data models and reporting frameworks to track pipeline quality and efficiency
• Leverage BI & AI tools to uncover trends and deliver actionable insights across funnel stages
• Lead pipeline forecasting and quarterly diagnostics to assess performance and recommend initiatives

Required Qualifications

• 4+ years of experience in B2B analytics, particularly within a SaaS or tech environment
• Deep knowledge of demand funnel metrics and pipeline operations
• Advanced skills with BI platforms like Looker or Tableau
• Experience with Salesforce data modeling and reporting
• Background in machine learning or predictive modeling in a GTM context