Senior Marketing Analytics Manager

Job Summary

A company is looking for a Sr. Marketing Analytics Manager to lead a team in delivering insights and data-driven recommendations for marketing strategies.

Key Responsibilities:

• Lead and develop a team of analysts, providing guidance on tracking implementations and experimental design
• Oversee tagging implementation and data quality standards for digital measurement tools
• Design and develop dashboards and reporting solutions to analyze campaign performance and ROI

Required Qualifications:

• 7+ years of experience in Marketing Analytics or related fields, with 2-3 years in a leadership role
• Strong understanding of performance marketing and full-funnel measurement
• Advanced proficiency with GA4 and Google Tag Manager
• Experience with major Marketing Intelligence tools and SQL for data manipulation
• Strong understanding of the marketing funnel for both B2B and B2C contexts