Senior Marketing Analytics Manager

Job Summary

Owning the analytical execution for paid media performance, the full-time Senior Marketing Analytics Manager will manage reporting, diagnostics, and recommendations to optimize media allocation and improve enrollment outcomes in a remote setting.

Key responsibilities

• Oversee paid media performance analytics, including spend efficiency and conversion rates
• Build and maintain Power BI dashboards and SQL-based reporting assets to connect media spend with enrollment results
• Conduct deep-dive diagnostics across various paid media platforms to identify performance trends and issues

Required qualifications

• 6+ years of experience in channel or digital marketing analytics
• 3+ years of hands-on paid media analytics experience
• Advanced SQL and Power BI skills for data extraction and dashboard development
• Experience validating media platform and internal funnel data
• Strong understanding of funnel analytics from impression to enrollment outcomes