Senior Marketing Automation Consultant
Job Summary
Working remotely, the full-time Senior Marketing Automation Consultant will manage marketing automation programs, optimize lead generation strategies, and ensure effective integration with Salesforce to drive inbound lead traffic.
Key responsibilities
- Collaborate with marketing and technical teams to provide data-driven solutions and manage lead quality, scoring, and routing in Marketo
- Review program requirements, optimize email marketing campaigns, and maintain data health and quality
- Visualize data findings and key performance metrics for stakeholders, ensuring actionable insights are communicated effectively
Required qualifications
- 3-5 years of experience with Marketo or similar Marketing Automation Platforms (MAP), and 2-3 years of experience with Salesforce
- Proven program and project management skills in a fast-paced, matrixed organization
- Hands-on experience with dashboard creation and reporting for executive review
- Self-motivated with a passion for marketing automation and a desire to learn and grow
- Experience in lead nurturing and lead scoring is preferred
Complete Job Description
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