Senior Marketing Automation Consultant
Job Summary
Working remotely, the full-time Senior Marketing Automation Consultant will manage marketing programs and systems to generate inbound lead traffic, utilizing Marketo and Salesforce integration to optimize lead management processes.
Key responsibilities
- Collaborate with marketing and technical teams to provide data-driven solutions and optimize email marketing campaigns
- Manage lead quality, scoring, and routing in Marketo while maintaining data health and quality
- Analyze performance metrics and create visual reports to inform stakeholders and drive strategic decisions
Required qualifications
- 3-5 years of experience with Marketo or similar Marketing Automation Platforms (MAP) and 2-3 years of Salesforce experience
- Strong program and project management skills in a fast-paced, matrixed organization
- Hands-on experience with dashboard creation and reporting for executive review
- Self-motivated with a passion for marketing automation and continuous learning
- Team player with experience in lead nurturing and scoring preferred
Complete Job Description
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