Senior Marketing Automation Manager

Job Summary

A company is looking for a Senior Marketing Automation Manager to develop and execute email and SMS strategies aligned with marketing and sales goals.

Key Responsibilities:

• Develop and execute email strategies based on customer insights and best practices
• Manage the implementation and testing of marketing campaigns within the automation platform
• Collaborate with various teams to optimize customer journeys and enhance campaign performance

Required Qualifications:

• Bachelor's Degree in Business, Marketing, or related field
• 6+ years of experience in Database Marketing, CRM, Email, or Digital Marketing
• 3+ years of management experience
• Experience with Salesforce Marketing Cloud or similar platforms
• Proficiency in MS Excel