Senior Marketing Automation Manager

Job Summary

A company is looking for a Senior Manager, Marketing Automation.

Key Responsibilities

• Execute and report on email marketing programs, including demand generation and retention initiatives
• Create and manage automated digital marketing campaigns and client management for internal stakeholders
• Monitor email performance, provide insights for optimization, and ensure quality execution of all projects

Required Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field, or 3 additional years of experience in lieu of a degree
• 5 years of experience in implementing and managing Marketing Automation programs, preferably with Salesforce Marketing Cloud or Pardot
• Experience managing projects and working with multiple stakeholders in a fast-paced environment
• Knowledge of persona-based marketing, targeting, and segmentation
• Familiarity with HTML and marketing automation tools is a plus