Senior Marketing Automation Manager

Job Summary

Leading the marketing automation team, the full-time Senior Marketing Automation Manager will serve as the primary technical expert for Salesforce Marketing Cloud, overseeing email campaigns, data management, and team development in a remote work environment.

Key responsibilities

• Manage Salesforce Marketing Cloud operations, including data extension structure and Automation Studio configurations
• Oversee email campaign best practices, including HTML template creation, deliverability optimization, and performance analysis
• Lead and mentor a team of front-end developers and email specialists, fostering skill development and continuous improvement

Required qualifications

• 7+ years of experience in marketing automation with 3+ years in a management role
• Expert-level proficiency in Salesforce Marketing Cloud, including hands-on experience with data extensions and Journey Builder
• Advanced knowledge of HTML, CSS, JavaScript, and AMPscript/SSJS
• Proven track record of managing and developing technical teams
• Strong understanding of email deliverability and compliance regulations