Senior Marketing Automation Specialist

Job Summary

Seeking a detail-oriented Senior Marketing Automation Specialist to join the remote Marketing Operations team, who will manage the execution of marketing automation programs in Marketo, optimize lead management processes, and enhance campaign performance through collaboration with cross-functional teams.

Key responsibilities

• Own the end-to-end execution of marketing automation programs in Marketo, including audience creation, email builds, workflows, and reporting
• Collaborate with marketers to translate campaign requirements into scalable marketing automation solutions
• Support lead lifecycle management in partnership with the Salesforce administration team, optimizing processes and data quality

Required qualifications

• 3+ years of experience in marketing operations or automation, with hands-on experience in Marketo or a similar platform
• Familiarity with Salesforce, including managing leads, contacts, and campaigns
• Experience managing various marketing programs from setup through execution and reporting
• Strong analytical skills with an understanding of marketing data and funnel management
• Basic HTML/CSS skills and a high level of attention to detail