Senior Marketing Automation Specialist

Job Summary

A company is looking for a Senior Marketing Automation Specialist.

Key Responsibilities:

• Develop marketing automation implementation plans, including sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations
• Manage and oversee all company email governance, communications, and modular email templates
• Maintain prospect and customer database, ensuring data hygiene, compliance measures, accurate tagging, automation, and troubleshooting any data issues

Required Qualifications:

• Bachelor's degree and 4+ years' experience as a business analyst or automation analyst or equivalent
• Proven ability to be analytical with strong technical acumen
• Experience working in a CRM system like Salesforce, Pardot, Marketo, Hubspot and/or an ABM platform like 6Sense
• Experience with reporting on email campaign and program performance and providing insights and recommendations
• A critical thinker who is highly organized and detail-oriented