Senior Marketing Campaign Manager

Job Summary

A company is looking for a Senior Marketing Campaign Manager to lead integrated co-marketing campaigns with ecosystem partners.

Key Responsibilities:

• Build and execute quarterly co-marketing plans aligned to business objectives for each partner
• Define the right mix of marketing strategies to support pipeline goals and track campaign performance
• Maintain dashboards and provide updates to leadership while making data-driven recommendations for improvement

Required Qualifications:

• 5-8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment
• Co-marketing experience with ecosystem partners (e.g., AWS, Akamai)
• Strong program management and campaign execution abilities
• Understanding of multi-touch campaign architecture across TOFU/MOFU/BOFU
• Comfortable interpreting funnel data and making recommendations on coverage and next steps