Senior Marketing Cloud Analyst

Job Summary

A company is looking for a Senior Marketing Cloud Analyst to serve as the primary platform owner and strategic advisor for Salesforce Marketing Cloud.

Key Responsibilities

• Own the Marketing Cloud architecture and develop a decision framework for its appropriate use
• Design, build, test, and deploy email campaigns and automated journeys
• Serve as a consultative partner, translating technical constraints into business language and educating teams on platform capabilities

Required Qualifications

• 5+ years of hands-on experience with Salesforce Marketing Cloud
• Proficiency in AMPscript for email personalization and strong SQL skills for data queries
• Experience with Marketing Cloud Connect and understanding of Salesforce Sales Cloud/Service Cloud
• Demonstrated experience as a solo practitioner or primary platform owner
• Background in B2C communications at scale, preferably in industries with high-touch customer journeys