Senior Marketing Content Specialist

Job Summary

A company is looking for a Senior Corporate Marketing and Content Specialist.

Key Responsibilities

• Lead the development and execution of B2B content campaigns, collaborating with stakeholders
• Manage the content/editorial calendar across all corporate channels and create various content formats
• Define KPIs, track results, optimize performance, and oversee payor-facing communications

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 5+ years of content marketing and/or communications experience
• Proven experience in building and executing content strategies independently
• Strong copywriting skills across various formats and working knowledge of SEO best practices
• Familiarity with LinkedIn Ads, Google Ads, GA4, and GTM