Senior Marketing Copywriter

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Marketing Copywriter, responsible for creating compelling copy across various marketing channels including paid social, email, and landing pages, while collaborating with performance managers to drive engagement and conversions.

Key responsibilities

• Write and optimize copy for paid social ads, email campaigns, and landing pages, focusing on direct response and conversion rates
• Develop and implement copy-driven test hypotheses in collaboration with performance managers to enhance campaign effectiveness
• Maintain high-quality output by iterating on copy while adhering to compliance standards within the financial services sector

Required qualifications

• Proven experience in direct response copywriting with a strong portfolio showcasing work across multiple channels
• Familiarity with compliance requirements in regulated industries and the ability to write effective copy within those constraints
• Experience in hypothesis-driven testing and a track record of using performance data to refine copy
• Ability to manage multiple projects and collaborate effectively with designers and channel managers
• Proficiency in utilizing AI tools for drafting and iteration of marketing copy